Although not directly, the information we gather from running ads significantly aids our SEO efforts. We prefer to run both SEO and Google Ads for our clients in tandem, as they complement each other. Google Ads provide immediate traffic, leads, and sales. The keywords that perform well in our ad campaigns become targets for our SEO strategy.

Since only about 10% of people click on Google Ads, identifying effective keywords through ads allows us to pursue the larger SEO traffic for those keywords. This integrated approach ensures we maximise your online visibility and return on investment.

Different products or services require different returns on investment. Our clients see returns from Google Ads in various ways. For instance, you might spend $1 and expect $4 back in direct sales on your site, or spend $20 to generate at least one enquiry for your services. This is the direct return.

Additionally, there are other types of returns. A new customer might make an initial purchase, but with effective engagement, you can win them over for future sales, leading to repeat business. Encourage satisfied customers to refer friends and family to you, further expanding your customer base. Each purchase from you also means a lost sale for your competitor, helping you gain market share.

By increasing your sales volume, you achieve better returns on your staff and business costs. During slow periods, you can increase your ad spend to generate more leads, and reduce it during busy times. Google Ads also allow you to target new areas for expansion or to secure more work when you hire a new employee.

We set up your Ad account with your credit card directly linked to Google, ensuring that any ad costs are paid directly to Google. Unlike some companies that have you pay them first and then they pay Google (often adding sneaky commissions), we maintain complete transparency with all our costs.

Our monthly fees for managing Google Ads are determined by your budget. For example:

• For budgets up to $500 per month, the management fee is $50 per month.
• For budgets between $500 and $1,000 per month, the management fee is $100 per month.

If your monthly spend fluctuates, the management fee will adjust accordingly. We average the spend and management fee every three months to ensure fairness and transparency.

Creating a landing page for a Google Ad campaign significantly boosts conversions by providing a focused, relevant experience for users. It targets specific audiences, enhances ad relevance, and improves overall performance. This approach leads to higher engagement, better quality scores, and ultimately a more cost-effective advertising strategy.

Yes, our setup fee includes an initial consultation and planning session, account and campaign setup under our Google Agency Partner Manager account, and goal and conversion tracking configuration. This comprehensive setup ensures your campaigns are strategically planned, accurately tracked, and optimally managed for the best possible results.

• Initial consultation and planning
• Setup Account and campaigns under our Google Agency Partner Manager account
• Setup goal & conversion tracking

A monthly management fee is about 10% of your ad spend. Includes;

• Monthly monitoring of the campaign
• Tracking user behaviour and search data, then modifying the campaign and/or landing page/s to suit for best results.
• Actioning Google notifications and updates
• Liaising with our Google reps when needed about campaigns and improvements. As a Google Agency partner we get access to special Google account managers.
• Monthly emailed report